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Postgraduate

Master in Tourism and Hospitality Management

The fields of tourism and hospitality have experienced a revolution in recent years. Digital, innovation, and international development are at the heart of our training program. Th...

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Level

Postgraduate

Duration

2 Years

Intake

September / October or January / February

Fees

€5,000/year — Total: €10,000

General Objective

About This Program

The fields of tourism and hospitality have experienced a revolution in recent years. Digital, innovation, and international development are at the heart of our training program. The program includes special activities to gain practical experience: creative competitions, company visits, and master classes.

Certification

Level 7 RNCP Title

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Program Details

Degree Level

Postgraduate

Duration

2 Years

Certification

Level 7 RNCP Title

Intake

September / October or January / February

Tuition Fees

€5,000/year — Total: €10,000

Curriculum

Program Structure

1st Year — Professional Methods and Practices

Business GameProfessional Technical Workshops and Personal ManagementTrade Conferences

1st Year — Cross-cutting and Fundamental Courses

International AccountingBusiness Plan and Setting Up a CompanyCompany StrategyInternational NegotiationBusiness English / TOEICManagement Information SystemsBusiness Skills

1st Year — Specialized Courses

B2C MarketingInternational MarketingDigital MarketingInternational TradeGlobal Geopolitical and International RelationsBrand StrategiesMarketing Tools in Luxury and Fashion IndustriesTraditional and New Communications Strategies

2nd Year — Management

Cross Cultural and Team ManagementBusiness Plan and HospitalityTourism LawPricing and Yield Management in TourismHospitality Strategic Forecasting and BudgetingTourism, Geopolitics, and Emerging Country Trends

2nd Year — Marketing

Consumer Psychology and Persuasion StrategyMarketing and Sales StrategiesInternational MarketingBrand Management StrategiesE-tourismCRM and Client Database Management

2nd Year — Key Sectors

Luxury Travel and TourismTourism and Leisure MarketingHotel Business ManagementCatering and GastronomyEvents Project Management

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