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Postgraduate

Master in Digital Marketing

The Master in Digital Marketing Management provides future managers with specialised knowledge, analytical, technical, and managerial skills needed to thrive in global digital mark...

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Level

Postgraduate

Duration

2 Years

Intake

September / October or January / February

Fees

€5,000/year — Total: €10,000

General Objective

About This Program

The Master in Digital Marketing Management provides future managers with specialised knowledge, analytical, technical, and managerial skills needed to thrive in global digital marketing and communications fields. Students develop innovative, responsible marketing strategies harnessing digital technologies to maximise customer experience.

Certification

Level 7 RNCP Title

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Program Details

Degree Level

Postgraduate

Duration

2 Years

Certification

Level 7 RNCP Title

Intake

September / October or January / February

Tuition Fees

€5,000/year — Total: €10,000

Curriculum

Program Structure

1st Semester

Digital Marketing StrategyConsumer Psychology & Behavior in Digital EraDigital CommunicationCustomer Experience Management and Omnichannel StrategyMarketing Design for Augmented and Virtual RealityCommunity Management and Social Media StrategyOnline Marketing Research MethodsResearch MethodologyPower Platform by MicrosoftSoft Skills

2nd Semester

Marketing ChallengePricing and Customer ValueStorytelling in the Digital EraMobile StrategyIntroduction of Digital MetricsGraphic and Web Design & Brand CommunicationGamification in MarketingResearch Methods in Marketing

3rd Semester

Strategic ManagementStrategic FinanceStrategic MarketingDecision & Game TheoryManagement ControlSales & Relations StrategiesPurchase & Supply ChainHR and Diversity ManagementModule Soft SkillsEnglish for Business 1 or FLE

4th Semester

Marketing for Alternative OrganisationsCross-cultural NegotiationsBlockchain for Marketing & SalesMark'StratSector MarketingInternational Entrepreneurship WeekPower Platform by MicrosoftEnglish for Business 2 or FLE

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